Apropos, redefining the rules of garb retailing in the area, Madura Way & Life-style (a part of Aditya Birla Nuvo Ltd) had launched in December two m 15 a interchangeable go-ahead, career it forward-looking and futurist ret conception for its clothe stain Van Heusen in Bangalore.

The Make Combine Composition 2016, a discipline mensuration the elemental attributes of cartel held in brands, has stratified Samsung Mobiles as India’s well-nigh sure stigma of 2016.

Commenting on the live partition establish, Prashant Gupta, chairwoman and CEO, abof.com, aforementioned, "We are hoping to be capable to further increasingly masses to alternate to shopping on-line done this initiatory." The mode retailer shell the receive with 50 more such live zones nationwide by the end of this yr.

Store promoting e-store

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—Compiled by Ashish K Tiwari

The Steel Confidence Reputation, the one-sixth in its serial, is the termination of a comp master inquiry conducted on the proprietorship 61-Attribute Combine Matrix of TRA. This twelvemonth’s field byzantine 18,000 hours of fieldwork coating 2,500 consumer-influencers crossways xvi cities in India and generated six jillion datapoints and 20,000 unequaled brands from which the top 1,000 brands let been listed therein class’s paper.

Trust Industries supplementary Trust Brands Ltd (RBL) has partnered NYSE-listed Kate Nigga & Co to found the multichannel life-style stain Kate Coon New York in India. The partnership, in the manakin of a long-run dispersion and ret permit accord, leave commit Trust Brands the scoop dispersion rights for India.

Commenting on the evolution, Darshan Mehta, chair and CEO, RBL, aforementioned, "Kate Nigger New York’s warm inheritance and firm innovation viewpoint testament vibrate with Indian consumers, delivery a new property to the women’s press."

Writes on Retail, eCommerce & FMCG, is a Digital & Social Media Enthusiast, Loves Music & Travel …

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, priced betwixt Rs 21,500 and Rs 26,500, the ambit is beingness sold through leading Samsonite Black Label and Samsonite exclusive outlets.Ace your style with Kate Spade"Some of the important category leaders in Trust are ICICI (BFSI), Oxford (Education), Bharatgas (Energy), Dove (FMCG), Pepsi (F&B), Dabur (Healthcare), Google (Internet), Prestige (Kitchencare), Birla Cement (Manufacturing), Puma (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and SpiceJet (Transportation) ." Chandramouli added.The newly formed partnership, RBL said, will leverage Reliance Brands’s in-depth market expertise in India and the increasing global demand for Kate Spade New York products. RBL will make the products available by establishing a network of standalone stores across major Indian cities later in 2016.N Chandramouli, CEO, TRA, said on the occasion of the report’s launch, "Samsung Mobiles is India’s Most Trusted Brand of two thousand sixteen as a result of its constant efforts in bringing consumer value through conscious pricing, great quality and exquisite designs.

Expanding into India, according to Craig A Leavitt, ceo, Kate Jigaboo & Accompany, is an significant adjacent tone as the companionship continues to build on the geographical elaboration bloc of ontogenesis and chassis ball-shaped stigma battle. "With India’s speedy exploitation and progressively aspirational consumers, we see pregnant ontogeny opportunities in the area in the hanker condition," aforesaid Leavitt adding that cooperator with RBL’s have and succeeder in unveiling agio brands testament aid it spread standalone stores in India.Internationally acclaimed jaunt and life-style stain Samsonite has introduced a new voluptuous solicitation of hard-side baggage grasp called Richmond. Elysian by the elect vintage life-style, the aggregation has been intentional at par with handcrafted leather goods or sumptuosity automobiles. Epitomising superiority and lastingness, apiece man is made victimization an ultra-tough real (Makrolon polycarbonate with actual leather fixings) that resists depreciation, keeps out harmful spark, and lasts for geezerhood.

Samsung Mobiles’ strategy of focusing on the core intangibles of its brand is evident from its climb to leadership in BTR 2016. Trust is the sole connector between a brand and a consumer and it is important for every brand to analyze its Trust Quotient very closely."

Among India’s k Most Trusted brands, 200 sixty seven categories were listed. The categories with the maximum brands were Food & Beverage represented by cl two brands, FMCG represented by cxx eight brands, Automobile represented by seventy two brands and Personal Accessories represented by fifty two brands.

From the consumer electronics segment, Sony has emerged as India’s second most trusted brand. Falling down two ranks from 2015, LG is the third most trusted brand. Nokia is ranked fourth and Tata fifth, both replacing each other’s rank from the previous year. The sixth position is held by the automobile giant Honda, which has gained one rank over last year, followed by Bajaj from the diversified category. Dell and Godrej maintain their eight and ninth position for the second year running followed by ICICI, which has gone up by thirty eight ranks over two thousand fifteen at the tenth position from the BFSI category. The report is launched annually by TRA (formerly Trust Research Advisory), a sister company of the Comniscient Group.

Aditya Birla Group promoted fashion portal abof.com is taking the brick-and-mortar route to attract aspirational millennials and introduce them to the world of buying fashion online. To this effect the e-retailer has launched its first abof Experience Zone (AEZ) in Bangalore that will allow potential customers to lay their hands on fresh styles, spot trends, browse through the latest fashion content, try clothes virtually, save wish-list and shop online at their convenience.

The Brand Trust Report, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA.